Have you tried Beyond Meat?

Beyond Meat burger

Source: Beyond Meat

We haven’t found it around here. That said, everyone over here tends to love our garbanzo burgers, I’ll post the recipe soon.

That said, Beyond Meat appears to be doing pretty well. CNBC reports the company’s preparing to go public.

The plant-based food company has tapped J.P Morgan, Goldman Sachs and Credit Suisse to help lead the IPO, said the people, who asked not to be named because the talks are private. It could not be immediately determined what valuation Beyond Meat will seek in its IPO.

Cool, eh? It’s great whenever a plant based company gets popular enough to do this. I know many dieticians warn about Beyond Meat’s fat content and such, but not everyone’s dealing with heart disease, cancer, and such. For the average person, an occasional Beyond Meat burger is likely a fine thing. The NIH agrees:

The National Institutes of Health published a report in 2012 that said regular red meat consumption could shorten consumers’ lifespan. It suggested that eaters “might help improve their health by substituting other healthy protein sources for some of the red meat they eat.”

Not everyone’s pleased with this development…

The U.S. Cattlemen’s Association, however, has taken issue with vegetarian companies calling their products meat. The group filed a petition with the U.S. Department of Agriculture in February requesting official definitions for the terms “beef” and “meat.”

Good grief. Do I sense a few sour grapes? Despite the protest, business seems brisk:

Beyond Meat has sold 25 million of its “Beyond Burgers” since 2016, according to the company. Restaurants, including TGI Friday’s, sell it on its menu. White Castle sells the Impossible Burger, which Eater magazine called “one of the country’s best fast-food burgers, period” in April.

The Los Angeles-based Beyond Meat was founded in 2009 by CEO Ethan Brown. It sells its products in more than 32,000 grocery stores, restaurants and other outlets across the U.S. Whole Foods, Kroger and Target all sell Beyond Meat items.

Doesn’t look like Beyond Meat’s going away any time soon. If I get a chance, I’ll hunt one down and report back. In the meantime, I’d love to read a few real world reviews…

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