Pepsi Introduces Fat Blocking Soda…

… and we’re sure nothing could possibly go wrong.

Soda and healthy aren’t exactly synonymous, but Pepsi-Cola in Japan is trying to change that with a new fiber-infused drink.

Dubbed the “Pepsi Special,” the soft drink set to go on sale Tuesday contains dextrin, a fiber that distributor Suntory claims helps reduce fat levels in the body.

Side effects could be interesting.

If you suddenly increase the amount of fiber in your diet, you may develop common side effects, including gas, bloating, cramps and diarrhea. The bacteria in your large intestines need time to get used to the increased fiber in your diet, according to MedlinePlus. The excess gas may cause abdominal pain and the feeling of fullness. Do not use any supplement to treat a medical condition without first consulting your health care provider.

The marketing is… uh… unique:

Eager to appeal to young, health-conscious men, Pepsi has put out a comical ad on its website showing a businessman trying to chose between a woman dressed in a pizza costume and another in a burger outfit. The message – you don’t have to give up either, if you drink the Pepsi Special.

Sigh. If you fall for that sales pitch, watch out for people selling bridges.

Here’s the link.

Via Vegsource.

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