Cracker Jack’d?

Cracker Jack isn’t the best snack in the world, fairly high in sugar and all, but it’s about to get worse:

The makers of Cracker Jack are adding a little more pop to their candy-coated popcorn. Frito-Lay will introduce Cracker Jack’D Power Bites caffeinated snacks later this year.

The jacked-up munchies will come in two flavors — vanilla mocha and cocoa java — and “will contain approximately 70 mg of caffeine in each 2 oz. package” by adding coffee to the list of ingredients alongside sugar and molasses, the company said.

Yikes. That’s like a serving of espresso or 2 cans of pop. the Center for Science in the Public Interest is concerned because they’ve noticed a troubling trend:

The Center for Science in the Public Interest has also noted what it characterizes as a troubling trend by food marketers to add caffeine to an ever-expanding list of products. Some high-profile examples include The Kraft Foods Group’s enhanced Mio water drink with the caffeine equivalent of 12 to18 cups of coffee in each bottle and Jelly Belly’s Extreme Sport Beans, which are infused with 50 milligrams of caffeine in each 100-calorie pack.

I have to wonder if people, in general, ate a healthy diet, they wouldn’t feel the need to caffeinated themselves so much. After all, caffeine is a drug and should be used sparingly and carefully (in my opinion).

Just today, Cronin noted, the FDA said it has received reports of 13 deaths in the past four years that might implicate the highly caffeinated energy shot, 5-Hour Energy Drink.

“Most parents don’t let their young children consume coffee,” Cronin said. “Parents shouldn’t expect to find caffeine in jelly beans, potato chips, or other foods, especially given the recent deaths.”

Here’s the link.

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